The WFA Group is Web Fuel Agency: a holding company that invests in, builds and scales businesses, with WFA Labs as its engineering division. Each business in the group keeps its own market and identity.
WFA’s focus is the relationship between an opportunity, the resources it needs and a practical route forward. Investment, business planning and commercial strategy are considered together, rather than as isolated decisions.
The brands within the group
Focused capabilities. Clear identities.
The group includes ventures with different business models and stages. Each relationship should be understood on its own terms; this simplified overview does not imply an identical ownership stake in every business.
Technology and operations leader across the FCA-regulated sector, from Zurich (Cover-More) to GigaSure.
Lieven Van Marcke
Founder
MIT-trained engineer and Kellogg MBA, shaped by management consulting and investment banking.
What the work involves
The business behind the ambition.
A holding company should make direction, responsibility and priorities clearer. The group story is about how those decisions connect.
01
Investment and alignment
Consider the purpose of the partnership, the opportunity and the role each party would play. Funding is one part of a business plan, not a replacement for it.
02
Planning and stewardship
Clarify the milestones, responsibilities and information needed to make decisions. Keep the wider business goals visible as individual plans develop.
03
Specialist execution
Give specialist brands and divisions a clear place to focus. Business-side services sit on this site; engineering and technology delivery are directed to WFA Labs.
A focused division. A separate destination.
WFA Labs Engineering division.
Technology delivery belongs with WFA Labs: engineering, technology stacks, conversion improvement and the product work behind the businesses. Web Fuel Agency remains the holding-company, investment and group-portfolio site.