There’s Wisdom in Data

We Take The Guesswork Out Of How To Achieve A Higher Conversion Rate

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About Us

We believe the key to successful online sales and high conversion rates is to create a customer journey hinged on data, knowledge‐based evaluation and testing.

Our team has over 15 years of experience in the industry and brings extensive knowledge to every project.

Our mission is to help companies achieve smooth internal processes. Once they become efficient, they will be able to design the perfect customer journey, resulting in more sales, higher conversion rates and a reduction in marketing costs.

We work with companies of all sizes, from start-ups to large enterprises, and we are confident that the models we have created over the years can be applied to almost any variant of products and use cases.

Our founder Stuart Scott has over 15 years of experience in the industry and a wide-ranging knowledge in the user experience sector. He has worked with companies such as Google, Yahoo, British Telecom and Philips, but also many small start-ups and even local businesses.

Our core values are speed, precision and independence - we educate our clients, so they can become self-sufficient. We love to train our clients’ staff, so they can become proficient in self-assessment and able to boost their own performance.

Data-Driven UX | How It Works

Initial Evaluation

Our team will first carry out an assessment of the current set-up of user experience, data collection, deployment strategies, internal communications processes and many other essential elements.


We will proceed to set up lab experiments that will collect data, measure objectives, detect failing points and give us a deep understanding of the user experience that customers have on your platform.

Platform Adjustments

Once we have collected the data, we will explain what changes need to be made to your platform and guide your team in achieving them step-by-step.

Progress Monitoring

By closely monitoring the platform and collecting new data, we can make small adjustments to improve performance. We will do this until we achieve the desired results.

Speed And Precision

To make fast, smart decisions and changes, it’s crucial to have clear lines of communication and efficient procedures in place that all teams agree on.

By working closely with the marketing, IT and management teams, we can quickly identify the bottlenecks in internal communications and development. This means we can make changes or implement new models that will speed up the development and generate results faster, reducing costs and laying the foundation for future projects.

Collecting the correct data and not over-collecting will create a better understanding of where the end user is exiting your funnel. This surgical precision will allow us to help your company make accurate decisions to improve your conversion rate and customer retention.

User Psychology

By researching historic user data from both your internal systems and global statics, we can assess a general baseline for any use case; this gives us a clear benchmark to work off.

Overlapping raw data with data visualization tools gives us a more in-depth understanding of user behaviour; this is key to making alterations to the customer journey.

We set up and measure multivariate scenarios, so that we maximize every little detail of the journey. This method will enable you to fine-tune the outcome of your user experience.

In Data We Trust

The only way to make intelligent decisions is to gather the correct data.

We firmly believe that in order to move forward and grow; we must understand our past. We accomplish this by gathering all the data needed to form a clear understanding of the current situation.

Implementing all the necessary tools is vital in order to be able to collect data that is meaningful - from raw data to visual analysis of the user. This is critical when trying to understand what works and what needs to be changed to increase sales performance.

Contact Us For More Information

For more information, please take a look at the different service packages that we offer to suit your needs, we are always happy to help no matter what size company you are.

Benefits And Advantages

Increasing sales, producing higher conversion rates and lowering costs isn’t enough


Once the project is complete, you will have a full understanding of your business and access to a precise internal communication process that will make your team work fast and efficiently.


Because we believe in knowledge transfer, your team will learn every step of the process. This means you will be able to repeat the process over and over again when you need it. You won’t have to call us anymore!


By combining processes, tools and internal communication methods, your team will work in a smooth, non-conflicting way that will bring less friction to your day-to-day activities.

Tools & Knowledge

When the project is completed, you will retain all the tools, processes, platforms and knowledge that we implemented.

Web Fuel Agencies CEO and founder has worked and been a key person on projects for the following companies and many more.

Our Service Packages

Please select the service package that fulfils your needs

Launch Kit

  • Pre Start-ups
  • No Platform Built
  • Teams of 5 People or Less
  • A Clear Product Idea
  • Little or No Technology Knowledge
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  • Large Teams
  • Internal IT Team
  • Internal Marketing Team
  • Existing Data Collection Methods
  • Access to a UI/UX Designer
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Frequently Asked Questions

If you need more answers or have any questions about our services, please feel free to contact us anytime.

Web Fuel Agency

We are located in the London time zone (GMT+1). We will contact you as soon as possible, thank you for your interest in Web Fuel Agency.

Suite 23, Portland House
Glacis Road
GX11 1AA

+350 54002166